SEO and PPC both are the part of Search Engine Marketing which is one of the tools you can use as part of your overall Digital Marketing campaign, but Difference Between SEO vs PPC is the most important things to know. The main Advantage of SEO is that the traffic coming from directly through Search Engines which is organic or No cost Traffic but traffic from PPC is not free of cost that’s why organic SEO is mostly used.
Organic SEO is known as also White hat SEO which is completely reliable under the search engine standards and algorithm and provides much more traffic than PPC. SEO is 80% more likely to bring traffic to your website over PPC with loyal visitors. SEO provides compatibility with around all the search engines like google, Yahoo, Opera, etc. but PPC traffic is only visible on a specific search engine. If we set up an SEO campaign it will work automatically without any extra efforts and time investment but PPC require time to time investments continuously to keep it going/Working. SEO provides high-quality Long-term traffic for the website but PPC provides traffic for a short period of time.
Organic SEO can be done differently like- on-page and Off-activities with so many methods to choose from on the other side PPC doesn’t provide such freedom. Organic SEO is no doubt a more time-taking method of Search Engine Marketing, but it is the most effective, reliable and consistent source of traffic on your website but PPC can provide fast traffic but it’s not consistent. PPC is not much popular among SEM because they are paid ads, they are less appealing than article states, organic results are 7.5x more likely to be clicked on than paid search results.
SEO helps build brand identity by owning the first page, backed by online brand awareness and brand promotion. Most users trust organic listings. Statistics from SERP behavior studies show that 76% of search users choose organic over paid listing when searching, 68% choose organic search when purchasing. So, the conclusion is that the organic SEO is better for reliability, consistent and cost-effective traffic on the website but PPC is not time-consuming but it requires continued investment and traffic will be short-termed and not consistent.
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